YouTube and Your Business
Businesses can benefit from using YouTube since it is the second largest search engine. Daily, YouTube receives around 30 million visitors. The thrust of marketing these days is video content. Videos can captivate audiences in a more profound way than using static images and text. And so, influencers and viral videos are produced in this platform. Below are some tips on how to use YouTube in elevating your brand.
A proper account should be set up first. Like other social media sites, setting up an account in YouTuve is also straightforward. The difficult part is customizing your channel.
There are appropriate sections where you can provide your business information. It is important to have a user name which will be the name of your channel. You also need to upload a profile photo and channel art where your company logo and tagline are showcased. These elements can help your business become a true brand. Next is to familiarize yourself with the user interface and its features.
YouTube is all about interactions. The number of ways you can interact with users is many. Interactions with users can be both passive and active. If your interaction is through subscriptions, then your subscribers will get notification every time there is a new upload. So, your primary objective should be to boost your number of subscribers. With many subscriptions, you make it to the YouTube Trending Videos which is reserved for fresh uploads that manage to attract a lot of interactions. But you need at least 1000 subscribers to be part of this group. It is better if you built trust and loyalty gradually by carving out a niche and making your business a trusted source of information.
Moneitzation tactics are also very important. You can monetize your videos by partnering with top-level YouTubers. If there is a niche overlap, then you will benefit from this mutual relationship that will give you better results.
If you have at least 1000 subscribers and 4000 watch hours, then you can enroll in YouTube Partner Program. Your content can be monetized with this. You can earn money when you show ads and premium subscriber views.
Another way of earning money in YouTube is through advertising. TrueView in-stream ads can run before, during, or after other videos which viewers can skip after a few seconds. Users cannot skip shorter bumper ads. The goal of ads is to spur conversions and leads. Adding call-to-action links and taking viewers to your website should be done.
If you gain new insights through analytics tools which track key performance indicators, then you can use this to improve your strategy.